THE PATH TO YES™ WORK WITH DAWN
For Business Coaches With Proven Client Results Who Want To Scale Their Business In 2024...

The Most Compelling (Yet Overlooked) Hidden Persuasion Strategy That Allows You To Ethically Influence and Turn Leads Into Clients 

Discover The Simplified Conversion System™ That Presells Your Cold Leads Before They Get On a Sales Call.

Dear Friend, 

If you want a fast, proven way of converting your leads into pre-motivated buyers, without sounding salesy, manipulative or “convincing,” simply by making a few small tweaks to the content you already have… then this is going to be the most important message you read...

Because what you’ll see is a proven way of taking any marketing content and having it become so relevant that it compels your audience to want to work with you.

And it:

​☑️ Works for webinars
​☑️ Works for your social media and blogs
​☑️ Works for your podcasts
☑️ Works for your sales pages
​☑️ Works for all business levels and sizes 
​☑️ Works if all you want is more engagement (but why would you want that when you can use it to convert more clients)
​☑️ Heck, it even works in your personal life

Best of all...

It will work for you in your business so you can convert more leads into clients with your marketing and content alone (no sales calls needed).

This is what I call “pre-selling.”

And it means that when people reach out to you, they're  already sold on working with YOU. 

And I’m going to prove it to you…

Back in 2018 I founded a marketing agency. 

I studied marketing at university…

I understood the principles behind effective marketing campaigns...

And I’d been working in my father’s marketing department for a few years... 

So I felt ready to venture out on my own.

But when I launched my business, it was a struggle for the first few years.

In fact, it I ended up with a $209K debt very quickly.

It wasn’t at all how I thought things would go…

I had the grand visions of a multi-million dollar agency that was creating award-winning campaigns (spoiler - that came later... once I realized the simple piece that was missing from all of my marketing strategies)

But in reality, it felt like a fight for every client.

With $327.12 in my bank account and a huge debt, I knew I had to do something or I was going to be in big trouble.

I put more time and money into my marketing… I created webinars, launched additional ads, implemented new strategies and worked on my sales skills... 

The return on my marketing was pretty bad...

A big waste of time and money...

But my new sales skills paid off...

And I became really good at sales calls. 

And I thought...

How could I use these sales skills in my marketing to pre-sell clients...

I wanted to know how to apply the psychology behind what makes people say "yes" to my marketing.

So I could use my marketing to attract more actual clients... not just cold leads...

And that's when I found out how a simple sales formula could be used in marketing to turn cold leads into clients.

It was big, yet so simple.

And it became completely obvious...

It was the missing piece that prevented my marketing from generating enough clients...

Regardless of the “tool” or strategy, or how much money I spent on advertising or how much marketing I was producing. 

And that’s when I started applying, what I referred to at the time as the my secret formula in my business...

I went from over $209K of debt to having a highly profitable multi-million dollar company.

When I was convinced it would work for any company in any marketing scenario, I introduced it to my clients...

And that’s when I created...

The Optimized For Yes™ Method 

The Complete Process For Incorporating Buying Psychology & Persuasion Strategies Into Your Marketing to Pre-Sell Cold Leads Into Clients.. Without Coming Off as “Salesy,” Pushy, or “Convincing”

Here’s What You’ll Learn From The Optimized For Yes Method™

✔

STEP 1 : ESSENTIAL POSITIONING

  • We create messaging and positioning that disrupts the marketing noise and makes you essential in the eyes of your audience. I call this Essential Positioning.™

  • There’s a gap in the market and unless you’re filling it, you just look and sound like the other coaches in your space.

    If you want to be seen as essential, not optional, you’re going to have to stand out with a unique process people haven’t seen before.

  • We extract your IP and turn that into a unique methodology that your audience hasn’t seen or tried—making it impossible to categorize you as the same as or similar to other coaches or solutions.

    This means you’ll enroll more clients without having to consistently chase new leads... because you’re the only one offering this solution.

    Then we create highly-relevant messaging that makes you the obvious choice for your ideal client.

✔

STEP 2 : THE DECISION PATHWAY

  • We tailor and simplify the path you take your ideal client on––from their first touch point to working with you.

    This removes all unnecessary steps and focuses ONLY on what they need to move your leads through the Path to Yes.™

  • Then we structure your offer to be trustworthy, believable, and (most importantly) RELEVANT to your audience…

    This means you convert leads faster because you have a targeted pathway and offer that are specially designed to give leads what they need to make a buying decision.

✔

STEP 3: SIMPLIFIED CONVERSION SYSTEM™

  • We implement a Simplified Conversion System™ that gets your marketing working FOR you.

  • By leveraging buying psychology and ethical persuasion and conversion strategies to trigger essential buying emotions, you’re able to address hesitations and objections within your content rather than on sales calls.

  • Then we use a clear-cut process for discovering what your audience needs to believe to take action and then infuse that into all of your content...

    From webinars, to social posts, to podcasts to sales pages and more...

    And that means you’ll know the essential components for creating compelling content that triggers key persuasive emotions and how to use them in your marketing to attract and covert clients.

    This step alone will reduce the amount of time you'll spend creating content while increasing your conversion from cold lead to client by 2-5x.

    This works so well that I have to put a disclaimer on it... This should only be used in an ethical way by coaches who know their offer gets results.

If you’re ready to get out of the fight with marketing and lean into a simplified, proven method that turns more leads into clients, more quickly...

Let's chat.

Simply click here so we can set up a time to discuss how the Optimized for Yes™ Method will work in your business.

I only work with 5 private clients each month, so if you’re serious about creating consistency and scalability in your marketing once and for all, don't wait to book your call!

Dear Friend, 

If you want a fast, proven way of converting your leads into pre-motivated buyers, without sounding salesy, manipulative or “convincing,” simply by making a few small tweaks to the content you already have… then this is going to be the most important message you read...

Because what you’ll see is a proven way of taking any marketing content and having it become so relevant that it compels your audience to want to work with you.

And it:

​☑️ Works for webinars
​☑️ Works for your social media and blogs
​☑️ Works for your podcasts
☑️ Works for your sales pages
​☑️ Works for all business levels and sizes 
​☑️ Works if all you want is more engagement (but why would you want that when you can use it to convert more clients)
​☑️ Heck, it even works in your personal life

Best of all...

It will work for you in your business so you can convert more leads into clients with your marketing and content alone (no sales calls needed).

This is what I call “pre-selling.”

And it means that when people reach out to you, they're  already sold on working with YOU. 

And I’m going to prove it to you…

Back in 2018 I founded a marketing agency. 

I studied marketing at university…

I understood the principles behind effective marketing campaigns...

And I’d been working in my father’s marketing department for a few years... 

So I felt ready to venture out on my own.

But when I launched my business, it was a struggle for the first few years.

In fact, it I ended with a $209K debt very quickly.

It wasn’t at all how I thought things would go…

I had the grand visions of a multi-million dollar agency that was creating award-winning campaigns (spoiler - that came later... once I realized the simple piece that was missing from all of my marketing strategies)

But in reality, it felt like a fight for every client.

With $327.12 in my bank account and a huge debt, I knew I had to do something or I was going to be in big trouble.

I put more time and money into my marketing… I created webinars, launched additional ads, implemented new strategies and worked on my sales skills... 

The return on my marketing was pretty bad...

A big waste of time and money...

But my new sales skills paid off...

And I became really good at sales calls. 

And I thought...

How could I use these sales skills in my marketing to pre-sell clients...

I wanted to know how to apply the psychology behind what makes people say "yes" to my marketing.

So I could use my marketing to attract more actual clients... not just cold leads...

And that's when I found out how a simple sales formula could be used in marketing to turn cold leads into clients.

It was big, yet so simple.

And it became completely obvious...

It was the missing piece that prevented my marketing from generating enough clients...

Regardless of the “tool” or strategy, or how much money I spent on advertising or how much marketing I was producing. 

And that’s when I started applying, what I referred to at the time as the my secret formula in my business...

I went from over $209K of debt to having a highly profitable multi-million dollar company.

When I was convinced it would work for any company in any marketing scenario, I introduced it to my clients...

And that’s when I created...

The Optimized For Yes™ Method 

The Complete Process For Incorporating Buying Psychology & Persuasion Strategies Into Your Marketing to Pre-Sell Cold Leads Into Clients.. Without Coming Off as “Salesy,” Pushy, or “Convincing”

Here’s What You’ll Learn From The Optimized For Yes Method™

✔

STEP 1 : ESSENTIAL POSITIONING

✔️ We create messaging and positioning that disrupts the marketing noise and makes you essential in the eyes of your audience. I call this Essential Positioning.™

✔️ There’s a gap in the market and unless you’re filling it, you just look and sound like the other coaches in your space.

If you want to be seen as essential, not optional, you’re going to have to stand out with a unique process people haven’t seen before.

✔️ We extract your IP and turn that into a unique methodology that your audience hasn’t seen or tried—making it impossible to categorize you as the same as or similar to other coaches or solutions.

This means you’ll enroll more clients without having to consistently chase new leads... because you’re the only one offering this solution.

Then we create highly-relevant messaging that makes you the obvious choice for your ideal client.

✔

STEP 2 : THE DECISION PATHWAY

✔️ We tailor and simplify the path you take your ideal client on––from their first touch point to working with you.

This removes all unnecessary steps and focuses ONLY on what they need to move your leads through the Path to Yes.™

✔️ Then we structure your offer to be trustworthy, believable, and (most importantly) RELEVANT to your audience…

This means you convert leads faster because you have a targeted pathway and offer that are specially designed to give leads what they need to make a buying decision.

✔

STEP 3: SIMPLIFIED CONVERSION SYSTEM™

✔️ We implement a Simplified Conversion System™ that gets your marketing working FOR you.

✔️ By leveraging buying psychology and ethical persuasion and conversion strategies to trigger essential buying emotions, you’re able to address hesitations and objections within your content rather than on sales calls.

Then we use a clear-cut process for discovering what your audience needs to believe to take action and then infuse that into all of your content...

From webinars, to social posts, to podcasts to sales pages and more...

And that means you’ll know the essential components for creating compelling content that triggers key persuasive emotions and how to use them in your marketing to attract and covert clients.

This step alone will reduce the amount of time you'll spend creating content while increasing your conversion from cold lead to client by 2-5x.

This works so well that I have to put a disclaimer on it... This should only be used in an ethical way by coaches who know their offer gets results.

If you’re ready to get out of the fight with marketing and lean into a simplified, proven method that turns more leads into clients, more quickly...

Let's chat.

Simply click here so we can set up a time to discuss how the Optimized for Yes™ Method will work in your business.

I only work with 5 private clients each month, so if you’re serious about creating consistency and scalability in your marketing once and for all, don't wait to book your call!
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